BCOR 2201 - Principles of Marketing

BCOR 2201: Principles of Marketing introduces the core ideas that drive how businesses connect with customers, build brands, and deliver value in a competitive marketplace.

Our study resources walk you through each major topic clearly and efficiently, using AI-powered tools and science-backed study methods to boost your learning.

Whether you're preparing for exams, projects, or real-world marketing success, CourseCrew helps you master BCOR 2201 with smarter, more effective study strategies.

Topics covered include:

Module 1: Market Research
Module 2: Product Innovation
Module 3: Brand Management
Module 4: Targeting, Segmentation, and Positioning
Module 5: Product Innovation
Module 6: Brand Management
Module 7: Pricing
Module 8: Distribution & Promotion
Module 9: Promotion